Anno 1366. Belgium. Stella Artois chalice can. The 9 step pouring ritual for the perfect Stella Artois. 1. The chill. 2. The purification. 3. The unveiling. 4. The alchemy begins. 5. The crown. 6. The beheading. 7. The judgment. 8. The cleansing. 9. The bestowal. Always enjoy responsibly. www.stellaartois.com. Stella Artois Premium Lager Beer has been brewed in Leuven, Belgium in the same tradition that can be traced back to 1366, using only the finest hops and malted barleys. Consumer helpline: 1-888-287-2400.